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The "Le Focette" area is strategically located for recreational activities: culture, shows, shopping and jet set life.
At Marina di Pietrasanta, the famous "Caffè della Versiliana" presents celebrities from all fields, opinion-making leaders, artists, and fashion stylists who attract - after a day on the beach - great crowds and enthusiasts.
Pietrasanta hosts important contemporary art exhibitions, encounters with Italian and foreign artists. At Torre del Lago Puccini hosts the famous festival dedicated to Giacomo Puccini.
At Forte dei Marmi and Viareggio you find the regional markets, very popular for their original and quaint articles.